burberry's new perfume the beat is a bright floral woody fragrance with notes of bergamot, mandarin, ceylon tea, cardamom, pink pepper, bluebell, iris, white musk, vetiver and cedarwood.

the edgy bottle design is minimalistic, shaped like a trendy flask and etched with the iconic burberry check. the scent is aimed at the ultra-cool hipster crowd, but no matter. you can create your own individual beat.